Title:
Pet Milk
Date:
ca. 1935
Artist - Creator:
Pet Milk Company
Dimensions:
H-5 Dia-3 inches
Material:
Metal
Exhibit Label:
This intriguing label depicts a fractal image of a cow head emerging from a can of Pet Milk that has a cow head printed on the label of a smaller can of Pet Milk which then also has the same image printed on it smaller again. Additionally, the text on the label states that this product was used as food for infants, and the contemporary Pet Milk website states today that this was a well recognized wartime food employed by the US Government to ensure troops and civilians alike had access to highly nutritional foods that would not spoil quickly.
Image Text:
PET MILK
net weight 14 1/2 ozs. liquid measure 13 ozs.
IRRADIATED - EVAPORATED
VITAMIN D CONTENT INCREASED
Irradiated Pet Milk is widely used as food for infants. It has these points of superior quality: --
In the sealed cans it is always safe milk. It is always uniformly rich and is more easily digested than raw or pasteurized milk.
The vitamin D content of Pet Evaporated Milk is increased by direct irradiation with ultra-violet rays (U.S. Pat. No. 1680818 under license from Wisconsin Alumni Research Foundation). It contains not less than 270 U.S.P. XI units per quart -- 135 U.S.P. XI units per quart when mixed with an equal volume of water.
Ask your physician for his formula for preparing feedings of irradiated Pet Milk for the baby.
Guaranteed to comply with U.S. Government Standard.
Wisconsin Alumni Research Foundation
Approved for VITAMIN D Upon Periodic Tests
Accepted American Medical Assn. Council on Foods
Irradiated Pet Milk is pure cow milk concentrated and adjusted to definite standard of richness (not 7.9% butterfat 25.9% total solids) -- approximately twice as rich as ordinary milk. It contains all the food substances natural to milk and no substance foreign milk is added to it.
The concentrated milk is homogenized and irradiated, and is sterilized in the sealed can.
When an equal volume of water is added to the contents of this can the resulting product will not be below the legal standard for milk.
Use undiluted in coffee, on cereals or fruits. For cooking adjust richness to suit recipe.
Manufactured by Pet Milk Company
Arcade Building
St. Louis, MO
net weight 14 1/2 ozs. liquid measure 13 ozs.
IRRADIATED - EVAPORATED
VITAMIN D CONTENT INCREASED
Irradiated Pet Milk is widely used as food for infants. It has these points of superior quality: --
In the sealed cans it is always safe milk. It is always uniformly rich and is more easily digested than raw or pasteurized milk.
The vitamin D content of Pet Evaporated Milk is increased by direct irradiation with ultra-violet rays (U.S. Pat. No. 1680818 under license from Wisconsin Alumni Research Foundation). It contains not less than 270 U.S.P. XI units per quart -- 135 U.S.P. XI units per quart when mixed with an equal volume of water.
Ask your physician for his formula for preparing feedings of irradiated Pet Milk for the baby.
Guaranteed to comply with U.S. Government Standard.
Wisconsin Alumni Research Foundation
Approved for VITAMIN D Upon Periodic Tests
Accepted American Medical Assn. Council on Foods
Irradiated Pet Milk is pure cow milk concentrated and adjusted to definite standard of richness (not 7.9% butterfat 25.9% total solids) -- approximately twice as rich as ordinary milk. It contains all the food substances natural to milk and no substance foreign milk is added to it.
The concentrated milk is homogenized and irradiated, and is sterilized in the sealed can.
When an equal volume of water is added to the contents of this can the resulting product will not be below the legal standard for milk.
Use undiluted in coffee, on cereals or fruits. For cooking adjust richness to suit recipe.
Manufactured by Pet Milk Company
Arcade Building
St. Louis, MO
Additional Information:
https://www.petmilk.com/history
Collection:
Dr. Jay Shelton
Exhibit Photographer:
Ryan Jaramillo
Click to Enlarge
