Title:
The "Lifetime" Radium Water Jar
Date:
1925
Creator:
The National Radium Corporation
Publisher:
Radium Vitalizer Sales Agency of Pennsylvania
Publication Place:
Butler, Pennsylvania
Size:
7.75 x 5.5"
Exhibit Label:
Radium was a popular cure-all throughout the first decades of the 20th Century. This booklet, created to advertise the "Lifetime" Radium Water Jar, outlines the perceived benefits of ingesting irradiated water, calling the product the "Fountain of Youth.' The text explains where radium springs occur naturally around the world and how these springs were "discovered." This text relies heavily on established stereotypes of the time and appeals to the readers' sense of modernity by comparing the invention of the telephone to the discovery of radioactivity.
Image Text:
The "Lifetime"
Radium Water Jar
The Quest of Ponce De Leon
Ponce de Leon, in quest of the FOUNTAIN OF YOUTH may not have been entirely visionary. The most potent of the natural springs seemingly renewed the youth of those that sought the healing, energizing waters and is it not possible that tales of the aborigines planted the seed of desire in the courageous Spaniard's heart and fired him with the ambition that led to his quest? It is conceivable. Had Leon continued to some of the western radium springs, he would have found the veritable FOUNTAIN OF YOUTH. Today, at a nominal cost, an individual "Youth Fountain" is at hand in the LIFETIME JAR.
Copyright 1925
The National Radium Corporation
Radium Water Jar
The Quest of Ponce De Leon
Ponce de Leon, in quest of the FOUNTAIN OF YOUTH may not have been entirely visionary. The most potent of the natural springs seemingly renewed the youth of those that sought the healing, energizing waters and is it not possible that tales of the aborigines planted the seed of desire in the courageous Spaniard's heart and fired him with the ambition that led to his quest? It is conceivable. Had Leon continued to some of the western radium springs, he would have found the veritable FOUNTAIN OF YOUTH. Today, at a nominal cost, an individual "Youth Fountain" is at hand in the LIFETIME JAR.
Copyright 1925
The National Radium Corporation
Collection:
Dr. Jay Shelton
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The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar
The "Lifetime" Radium Water Jar